Articles
Thinking out loud. Articles and opinion pieces by the Angels team — on brand, culture, and what it means to make work that actually matters.
Is AI Text Watermarked Now?
The EU AI Act says AI text must be watermarked. It was written for deepfakes, and text watermarking works nothing like that. Here is why the difference matters.
Lvan Ni8 September 2026
Stories we believe become real
Humans run the planet because we believe in things that aren't there. A brand is one of those fictions: the mechanism, not the soft part of the work.
Kevin Lee24 August 2026
Our best projects started with an awkward first email.
Maybe you don't know what you want yet.